Industrial DevOps at Scale

Learn from
experienced leaders

Software Defined Factory is a one-of-a-kind event for factory managers seeking real control over their automation code. No buzzwords—just live demonstrations of cloud-first technology that already works at scale in production. From a Fortune 500’s real-world global implementation to SEW-EURODRIVE’s use of their OrchestrationSuite solution in their own production facilities, attendees will see how leading manufacturers employ a software-first approach to version, deploy, and secure their control logic. A hands-on workshop proves it: in 45 minutes, you’ll go from OT-vulnerable to cyber-ready—real tech, real results.

Sessions

See the agenda at-a-glance for an overview of the full day, including all sessions, meals, networking breaks, and the evening reception at Oktoberfest.

The Software Defined Factory: From Features to Scale 

Dr. Josef Waltl, Thomas Mühlegger & Robin Braumann, Software Defined Automation

AI-native Factories With AWS: Modernizing End-to-End With Industrial DevOps, Intelligent Robotics, and the Data Fabric 

Dr. Srinivas Nidamarthi, Amazon Web Services

Software-defined Automation: Making Machines Connected & Software-defined 

Christian Keßler, SEW-EURODRIVE

How to Enable Robotic Systems to Perform Human-Like Tasks in the Factory

Dr. Tilman Buchner, Boston Consulting Group

42Q & SDA: A Joint Approach to Factory Modernization 

Wellington Giolo & Klaus Mueller, 42Q

Business Case Best Practices:
Tariff Strategies for Software-defined Automation in the Current Economic Climate

Richard J. Albert, EY Tax & Samuel Greising, FLECS Technologies

From Requirements to Code

Reinhard Haslauer, Selmo Technology

Insights Into Global Dev Team Collaboration Through SDA: A Machine Builder's Perspective

David Tabacco, Clevertech

Industrial DevOps in Practice: Learnings From a Software Engineering Perspective

Michael Dürgner, GROPYUS

Expert Workshop:
From Device to Dashboard: Rapid Onboarding of Industrial Assets and Teams to SDA

Amir Javanshir, Thomas Mühlegger, Robin Braumann & Michael Frey, Software Defined Automation

Expert Workshop:
From OT Vulnerable to Cyber-ready in 45 Minutes

Amir Javanshir, Thomas Mühlegger, Robin Braumann & Michael Frey, Software Defined Automation

Details

Software Defined Factory:
Industrial DevOps at Scale

Date and time:
Tuesday, 30 September, 2025
8:00 – 17:00

Location:
AWS Experience

Oskar-von-Miller-Ring 20
80333 Munich, Germany

Reception to follow at Oktoberfest.

Register

Registration is now closed.

©2025 by Software Defined Automation Inc.